africa agriculture industry
One successful seed company in East Africa deployed networks of part-time promoters during planting season, model farmers with demonstration plots, promotions at market days, and simple branded giveaways, such as T-shirts.
The rapid growth of agri-tech business in Africa is demonstrated by the increase of over 13 million in funding since just 2015, where funding was $50,000.Much of the funding in 2017 went to Twiga Foods which raised $10.3 million. The partnership of the government of Ethiopia, DuPont Pioneer, and the US Agency for International Development in the Advanced Maize Seed Adoption Program (AMSAP) significantly increased maize-hybridization rates in that country.
Younger trees were predominant in certain regions, suggesting that companies could better target demand-creation efforts in those places.Understanding local buying behavior, constraints, and preferences through segmentation can also allow companies to target farmers better. In East Africa, Yara has introduced 50- , 25- , and ten-kilogram bags for fertilizer. In Nigeria, we also saw crop-protection sachets as small as ten milliliters.Branding that resonates can also make a difference. Improving your odds of success for large scale change programsHelping you embed technology where it unlocks the most value for your organizationEnabling your people to accelerate and sustain the changePractical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and moreOur mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.Our flagship business publication has been defining and informing the senior-management agenda since 1964.Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and moreLearn what it means for you, and meet the people who create itWe conducted practical, on-the-ground research, primarily with the private sector but also with governments and development partners in agriculture in Africa. The drought eased in 1993, and officials estimated the 1994 harvest at approximately 12 million tons. For example, One Acre Fund has provided financial products tailored to local farmer cash flows and behaviors to about 615,000 farmers. Other small grains are grown in localised areas of South Africa.
Globally, agricultural tech start-ups raised $800 million in the last 5 years.Investors have also recognised the potential of Africa’s agricultural industry as there is potential to reach a large market. More than 60 percent of the population of sub-Saharan Africa is smallholder farmers, and about 23 percent of sub-Saharan Africa’s GDP comes from agriculture.
Launched in 2014, Twiga Foods uses technology to consolidate the fragmented purchasing power of urban retailers, by delivering better quality and better priced stock.Grant Brooke, Twiga Foods chief executive officer (CEO) commented:“Agriculture is one of the largest, and most untapped by technology, sectors of the economy.
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