meaning of nike brand
Due to the italicized font, it looked rather dynamic. The designer that worked on the swoosh, Carolyn Davidson, was only at the very start of her career, and yet she managed to create one of the greatest logos of all time.Another, more cluttered version of the swoosh, was used at the same time. The company co-founder, Phil Knight, got it totally by chance, without having to pay a lot of money to a renowned professional. Interestingly enough, Phill Knight, Nike’s co-founder, who had commissioned her for the project, initially did not like the The Nike Swoosh logo was created by Carolyn Davidson in 1971. The word “Nike” written in lowercase letters right across the emblem ruined its splendor.Over time, the company’s design team experimented with the Nike logo adding or removing the name of the brand. The company’s earliest logo featured its original name “Blue Ribbon Sports.” The text was placed under the interlacing letters “BRS.” Although there is a legibility issue, the letters look unusual due to the stripes and unique shape.Yet, the iconic swoosh is way better memorable and more impressive than its predecessor.
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