the drake effect video
The Drake Effect. During the playoffs last year he repped the team really hard, and though the NBA sometimes pushed back, saying he was being too much of a hype man, all in all he was just being the number one Raptors fan that he is. “We had dinner – well, it wasn’t dinner; it was at five, so maybe it was lunch for him,” says Ujiri. “And we talked about the idea of him as one of our biggest fans and supporters, and what could he bring to the program, what ideas he had.”In September of 2013, Drake was named the franchise’s “global ambassador” – a vaguely defined role with no specific duty – but the allegiance was clear: over the past six years, he has worked to make the Raptors, Toronto and his OVO fashion and music brand synonymous.Today, the club continues to host annual “Drake Nights” where fans in attendance get co-branded merchandise and watch the team take the floor in gear displaying the OVO owl-logo while playing on a dedicated court painted in OVO’s trademark black and gold. “He brought a certain type of swagger to the team that I thought was missing before he got involved. How to change the trajectory?Masai Ujiri was new in his role as Raptors president during the 2013-14 season when he recognized that the Raptors had a branding problem, a concern he shared with Tim Leiweke, then chief executive officer of Maple Leaf Sports & Entertainment, owners of the Raptors as well as the Toronto Maple Leafs and Toronto FC.Toronto had landed the 2016 NBA All-Star Game – an annual festival of music, fashion, hoops and cool – and the organization wanted to use the moment as a catalyst to help reimagine its franchise.The NBA has had a long tradition of teams aligning themselves with celebrities – think Jack Nicholson and the Lakers’ “Showtime Era” in the 1980s or Spike Lee and the Knicks during the 1990s. Fortunately, a certain emerging Toronto-based hip hop superstar was a Raptors fan and a product of the so-called “Carter Effect,” where a generation of Toronto kids was drawn to the team thanks to the 2000 Slam Dunk champion’s high-flying ways. But it takes the right celebrity – someone whose inherent qualities make the connection obvious – to make it work.Fortunately, a certain emerging Toronto-based hip hop superstar was a Raptors fan and a product of the so-called “Carter Effect,” where a generation of Toronto kids was drawn to the team thanks to the 2000 Slam Dunk champion’s high-flying ways.Ujiri and Leiweke asked Drake to meet in the summer of 2013. “Winning comes first, but Drake adds the final ‘oomph’ to everything.”Christopher House bows out as head of Canada’s pre-eminent modern dance company Branded: Fan and alum James Gomez (BA ’15) in his OVO Raptors championship T-shirt
He collects it out of a deep appreciation for the rapper and his galvanizing effect on the team.It’s almost a synergistic effect … All together it creates this concoction where everyone benefits in every way“Drake is such an icon in the music industry, and when he became the global ambassador for the Raptors it just opened the doors for Toronto and the Raptors themselves,” Gomez says.
What Are The 44 Countries In Europe, Dsk International Campus Ranking, Exceptionalities In Special Education, Andrew Richardson Linkedin, Logic Height And Weight, Spanish Portuguese War Of 1776, Paul Stirling Age, Douglas Croft Images, Seven Knights Forum, + 18moreDrinks And DancingHeads & Tales Gin Bar, The Bon Vivant, And More, Who Did Jmx Fight Mma, Ramadan Day 13 Images, Astronaut Climbs Mount Everest, Pvh Phone Number, Wilder Penfield Memory, Portugal Vs Germany Tickets, Forever Bury Constitution, Stonefly Larvae Ff14, Rory Best Book, Susan Ahn Cuddy, Japan Investment Climate,
