uk consumer confidence gfk
We’ve reinvented the game.We haven’t just changed the rules. We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic.
You trust us to do data. By using this site you agree to the Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Watch our technology expert, Zak Haeri, to discover the key findings from our data.GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”Innovating their propositions to fit emerging consumer needs will ensure they aren't.December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.Traditional market research is dying.
What are the opportunities for brands and retailers? Experience power of predictions Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content so brands can maximize ad campaigns. This fall reached -8.2% in value and was even bigger in litres (-9.5%) in the first quarter of 2017 versus 2016.Total Small Kitchen Appliances (SKA) saw a drop in value of over 9% in the first 3 months of 2017 with the majority of categories declining including kettles, toasters and food preparation.The first quarter of 2017 has seen less growth for MDA than last year with total value growth only slightly below 1%. Although still at depressed levels, Britons' confidence has improved by nine points since the end of May, which marked the nadir of the coronavirus crisis, with the barometer reaching minus 34.
Innovation has been a contributory factor to growth with new ranges from key manufacturers selling well from launch.Our last newsletter was written in the wake of the unexpected Brexit vote, the subsequent market reaction, and the historic 9 point drop in consumer confidence that had the industry reeling with uncertainty. The Major Purchase Index has decreased one point to -26 in July; this is 30 points lower than it was in July 2019. “Consumer confidence remains battered and bruised despite efforts at loosening the COVID-19 restrictions,” said GfK’s client strategy director. Plan effectively with a 360⁰ view of your product's universe. Understand consumers to transform their experience. GfK data shows that health and fitness is not just a January fling but is instead becoming a key feature of our general lifestyles.There’s no doubt that since the introduction of Black Friday in the UK and the subsequent years that followed, the shape of Christmas trading has changed. The best performing category is hair dryers gaining by 60% year on year whilst volume declined by 4% over the same period as average prices rise by £13. View Full Chart. Before the pandemic hit the U.K., the barometer stood at minus 9. Understand consumers and shoppers with our propriety data sources and advanced analytics. GfK’s long-running Consumer Confidence Index has remained at -27 for July. A rising trend is often correlated with stronger consumption expenditure boosting GDP. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. Download our free white paper.to explore the findings.Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).The garden hand tools market has struggled in 2017*.
Maximize your brand, campaign effectiveness and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence and predictive analytics. Deconstruct the purchase process to position your brand, makes and models. GfK. Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching. Link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. The Major Purchase Index advanced 6 points to -26. Discover the future of voice in our Thought Leadership hub.Quantify your media impact based on ROI with the help of GfK.
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